On the other hand, inciting violence is illegal:
"by all the Patriots descending on Washington DC on #jan6 ....come armed...."
Another expletive-laced message posted the day before the riot warned: "To all our enemies high and low you want a war? Well you're asking for one...To the American people on the ground in DC today and all over this great nation, be prepared for anything."
That's not violent per se, maybe the right wing is in fear of polar bears near the Capitol. Please don't get me wrong, but if you let big Marketplaces and not Justice make decisions whats right or wrong...well then that can go really fast the other way too.
The provisions against incitement of violence in the AWS TOS are standard. If Parler sues AWS, a court will actually decide on whether Parler violated the TOS. And I'm pretty sure that the AWS decision will hold. They didn't do this lightly.
Refusing service to trolls is a standard occurrence. The justice system would be clogged immediately if it were forced to decide every TOS violation before the accused party could be banned.
Because you get a Sympathy-Star-Sticker in your book and Amazon is the good guy who try's to safe the United States, it's more Marketing then real fear being extreme right wing.
BTW: Wanna buy a real Postage stamp from Hitler? No Problem:
https://www.amazon.com/STRIKING-ORIGINAL-ANNIVERSARY-SEIZING...
or a beautiful flag?
https://www.amazon.ca/German-Imperial-Germany-Ensign-Flags/d...
The original "Mein Kampf" without comments?
https://www.amazon.ca/Mein-Kampf-Adolf-Hitler/dp/0395925037/...