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A comment on Facebook buying ads for Messenger to be top result when you search for 'Signal'. Parent comment

Re:Facebook buying ads for Messenger to be top result when y... by giarc on Sunday January 10, 2021 @05:17PM (#25720687)
Ya this is kind of a non-story. They were probably bidding on 'Signal' prior to this current set of events anyways. And since Signal doesn't appear to be bidding on it's own name, Facebook is probably paying very little for that top spot.
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Re:Facebook buying ads for Messenger to be top result when y... by st1x7 on Sunday January 10, 2021 @06:30PM (#25721568)
Bidding on your name might be an even bigger waste of money than bidding on a competitor's name, especially for established brands. eBay's experience with this came up on a recent episode of Freakonomics - https://freakonomics.com/podcast/advertising-part-2/
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Re:Facebook buying ads for Messenger to be top result when y... by buzzerbetrayed on Sunday January 10, 2021 @07:23PM (#25722229)
Whenever I search for a brand by name and an ad for them pops up (in the rare case that I’m browsing without an ad blocker), I try to click on the non ad version right below it just to save them a bit of money.
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