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Re:AVIF support enabled by default in Firefox 86 by realityking on Sunday January 10, 2021 @05:13AM (#25713072)
I recently learned that movies get delivered these days in a format called Digital Cinema Packages[1] - which is mostly JPEG 2000 images for each frame and PCM audio.

[1] https://en.m.wikipedia.org/wiki/Digital_Cinema_Package

Re:AVIF support enabled by default in Firefox 86 by matt-attack on Sunday January 10, 2021 @07:01AM (#25713843)
Indeed. And studios are rapidly adopting the use of JPEG2000 lossless as a replacement for their mezzanine master via a similar standard called IMF (Interoperable Master Format). So yes Hollywood is very well committed to j2k and has been for over a decade.