Yes hopefully this is people trying to do the “right” thing in the face of a tragedy (whether you think it is the right thing or not)

However, even from a cynical pragmatist view the attack causes previously high engagement “viral” content that stirred controversy/discussion and most importantly ad views/clicks into something that advertisers will most likely refuse to allow their ads to be displayed alongside.

It essentially shifted from financial asset to liability and so the companies dumped it...