Re:Tesla to produce $25K car as early as 2022
by gsnedders on Saturday January 09, 2021 @05:27PM
(#25705602)
Would it have to dilute their brand further than the Mercedes A-Class or BMW 1 Series have diluted their respective brands?
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Re:Tesla to produce $25K car as early as 2022
by Retric on Saturday January 09, 2021 @05:57PM
(#25705933)
Look for the BMW 1 or 2 series here: https://www.bmwusa.com/
They don’t sell it in the US, so my guess is they think it does. Which is why the cheapest US model I could find starts at $41,250.
Re:Tesla to produce $25K car as early as 2022
by gsnedders on Saturday January 09, 2021 @06:28PM
(#25706242)
Alternatively, the market for premium subcompacts is sufficiently small that it doesn't justify the cost of making them comply with market regulations?
Re:Tesla to produce $25K car as early as 2022
by Retric on Saturday January 09, 2021 @06:44PM
(#25706398)
Possibly, though they seemingly pulled the model 1 in the US due to low sales figures. It’s hard to advertise cost effectively to both the top and bottom of a market. Dealerships also have huge incentives to sell used 3 series over new 1 series. It’s a little different in Europe as the utility of tiny cars is much higher there.