I believe in this one you are mistaken.

Adblocking has gone from fringe to mainstream in just a few years. Tracker blocking and in general putting actual value on one's data is going through the same, only faster.

One piece of data: more than 80% of requests coming on our website disallow tracking. Respecting privacy as a concept has already gone mainstream, the only question is how far "normal" people are willing to take it and what tradeoffs they choose to make in the long run.