I'm a little hurt that you're calling me misguided. Have you looked at my business? It's a mission-driven business. The mission is extremely clear. Dozens of people a week tell me they LOVE the mission after spending 1 minute with the site. This isn't some obscure chat client or something. I'm trying to do something real. Anyone who doesn't get excited about that right away is not a good fit. I don't think that's misguided.