I thought the goal was supposed to be to do something that reduced the probability of violent conflict?

That Parler thing was temporarily offline under the load of all the new users. That's not the problem you have when you're having the actual problem of convincing enough people to switch.

This is not a trivial problem, but it's also not one that hasn't been solved a hundred times before, and seems to be something they've already handled.

But I also want to put something in juxtaposition here. You have on the one hand the argument that this isn't censorship because they're a private company and you can just make your own. On the other hand, the argument that booting them off is useful because making your own is impractical and they'll fail. If one is true then the other isn't, right?

Didn't everyone move to Parler?

The rally was organized by Trump, the mob that marched on the capital was there for Trump, marching with flags for Trump, encouraged and incited by Trump, and aimed at overthrowing a legitimate election in favor of Trump.

BLM was marching for lost lives that could no longer speak for themselves, organized by and for no single individual, carrying flags to honor the fallen, aimed at creating a future where less people would die unnecessarily at the hands of law enforcement.