Are you saying companies should comply with whatever market pressures they have regardless of the outcome (given a free market)? Because oil companies have an interesting history of abusing this. Surely there is a line, however blurry, that companies shouldn't be crossing if they want to keep the greater good in mind.

Given that many of these tech "platforms" are worldwide, and have slowly dominated the world's userbase BEFORE changing their policies, it's easy to see they might have already crossed that line, we're just not sure exactly how yet (at least imho).