It was carefully explained to me that Facebook only wishes they could be as evil as Google is, now, or as Microsoft used to be able to be. Nowadays, even Microsoft and Russia wish they could afford to be as evil as Google; and even the spooks have had to outsource theirs.

(I use "evil" in the technical sense: not necessarily intending to exterminate humanity, but wanting to be able to -- or anything short of that -- if they did.)