I know it's recurring, but I thought the OP was asking about things that "sell themselves", that is, no effort on your part to make an extra unit of money. Could be wrong though.

I'm in the same boat, it's a comfortable way of life but I always struggle with how to bring it to the next level.

Make a product.

Would like to eventually, just need to have an idea pop that I really believe in and that I see a future in.

No you don't.

What do you need?

Just do something.

This thread may sound silly, but there's some truth here. Time you spend waiting for the idea is time you waste actually implementing an idea. PMF doesn't happen in your head, it happens when interacting with the market. Get something together, pitch it, refine it, repeat. You'll get there.

I would suggest starting the "idea" with data about paying customers. There's a lot of data out there. Find a market, figure out what they need/want and build a POC. Figure out if your market will pay for it and garner feedback. You might just find that your market will reveal the elusive "idea" for you.

This seems like one of the best "right answers" to the "doesn't scale" problem. You can sell a product over and over. If it's critical to someone's business or well being (according to some definition of well being) then you can sell it OVER and over.

What type of consulting?