Re:The account of realDonaldTrump will be locked for 12 hours
by 6gvONxR4sf7o on Thursday January 07, 2021 @01:02PM
(#25674714)
It’s not just the engagement. It’s the publicity and brand awareness too. Every time the news wants to report on what trump said, they talk about and link to twitter.
Of course, the cynical reason is that Trump's tweets are responsible for a significant percentage of Twitter's "engagement" metrics; I'm sure that internally they have figures that indicate how much revenue they generate from Trump alone.