I am afraid you failed to read the fine print ;) I think the average legalese boilerplate is along the following lines: All characters and events depicted in this film are entirely fictitious. Any similarity to actual events or persons, living or dead, is purely coincidental.
All "episodes of Galaxy Quest are true historical documentaries".
Classic.
If you hate the people, that’s not the reason you tell them. You tell them you don’t have sufficient resource to provide the level of support you would want to put on the project, or that you don’t feel you can be price/quality competitive because of some factor and don’t think you are a good fit compared to your competitors.
I would never tell a client that their website “doesn’t meet our quality bar” - that’s basically saying “we are too good for you” and I would personally think it’s incredibly condescending - just look at Berkshire Hathaways website!
Almost 80% of the ads I see on Facebook are of similar quality. If they're trying to reduce low quality content on their platform, than they should just say that.