I think in general, there have been some examples where the the environment has been prioritized of over people in a way that is hard to unsee. This can make some people very suspicious of such taglines and seeding the interpretation of the balance to others.

An eye opener for me is how water policy is impacting small farmers in the eastern part of California. Imagine spending 40 years building a business, and then being told that starting in 2021 you will have to pay 1M$ in fees to continue pumping water that you have legal rights to using your own infrastructure. It is literally taking peoples livelihoods without any compensation and eminent domain.