This made the rounds in adtech in 2016 and it's really nothing special. His entire speech comes down to a single quote: "media will be quantified".

Sure, everyone wants that. Precise attribution has been the holy grail for a long time and the struggles are far larger than just a few technology products. The new battleground is first-party data and clean rooms vs privacy regulations. And that's after dealing with all the politics and perverse incentives that happen in such a massive industry.