Uber discovered they’d been defrauded out of 2/3 of their ad spend

Re:Uber discovered they’d been defrauded out of 2/3 of their... by collyw on Monday January 04, 2021 @03:56AM (#25629019)

One place where I worked spend a lot on ads, but they also hired some marketing people and a leads conversion person who seemed to be able to quantify how much return on investment they were getting from ads.

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Re:Uber discovered they’d been defrauded out of 2/3 of their... by somedude895 on Monday January 04, 2021 @12:56PM (#25635211)

Thing is, everybody involved has an interest in making the numbers look good. And it's really easy to make them look good even without faking anything. Just omit the fact that you're counting post view leads, stretch the lookback window, etc

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Re:Uber discovered they’d been defrauded out of 2/3 of their... by collyw on Tuesday January 05, 2021 @05:20AM (#25644036)

I think he did a bit more of an objective job than that. He compared platforms where we were advertising and I remember that Pinterest generally gave a far better return on investment (than Facebook, which was the main platform we used).

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