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A comment on Uber discovered they’d been defrauded out of 2/3 of their ad spend. Parent comment

Re:Uber discovered they’d been defrauded out of 2/3 of their... by riverdroid on Sunday January 03, 2021 @11:50PM (#25628017)
From my limited experience, resources are better spent to SEO to boost ranking. Also, you can request review on google ads keywords to prevent competitors from using your name, especially if you have a trademark.
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Re:Uber discovered they’d been defrauded out of 2/3 of their... by somedude895 on Monday January 04, 2021 @01:03PM (#25635316)
You can keep them from using your brand name in their ad text, but you can't keep them from bidding on and showing up on searches for your brand.
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