Uber discovered they’d been defrauded out of 2/3 of their ad spend

Re:Uber discovered they’d been defrauded out of 2/3 of their... by johnsoft on Sunday January 03, 2021 @08:47PM (#25627147)

So the movie was bad, and people didn't go see it? Doesn't seem related to advertising.

Eminem released his last two albums without even announcing them. Word of mouth got them both to #1 on the charts.

If you tried that same movie experiment with something like Avengers, I bet the results would look a lot closer to Kamikaze than Delgo.

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Re:Uber discovered they’d been defrauded out of 2/3 of their... by UpsilonAlpha on Monday January 04, 2021 @02:21AM (#25628586)

These are not fair comparisons. Eminem and the Avengers have already established identities. Music cannot even compare to movies due to the sheer quantity of modern musicians. There are plenty of fantastic (IMO) bands out there that release music without advertising and they get nowhere.

As for movies, Avengers got to where they are today through lots and lots of advertising.

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