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A comment on Uber discovered they’d been defrauded out of 2/3 of their ad spend. Parent comment

Re:Uber discovered they’d been defrauded out of 2/3 of their... by shadowgovt on Sunday January 03, 2021 @08:27PM (#25627032)
This analysis excludes glossy packaging and status signalling from the inherent superiority, when (in terms of overall market value) they're part of the superiority.
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Re:Uber discovered they’d been defrauded out of 2/3 of their... by xapata on Sunday January 03, 2021 @11:08PM (#25627851)
And in Coca-Cola's case (among others) the advertising is much of what creates the value. When you know it's a Coke, it tastes better. I've had a lifetime of absorbing ads that make me think of good things whenever I know I'm drinking a Coke.
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