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A comment on Uber discovered they’d been defrauded out of 2/3 of their ad spend. Parent comment
They are used for different reasons.
100% of ad buyers, marketing people know this, it's not an insight.
Nobody is 'accidentally spending money' on banner ads, when they thought they'd be spending money on Text ads.
Also - it's very straight forward to apply different measurements to FB ads in and out of network.
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They are used for different reasons.
100% of ad buyers, marketing people know this, it's not an insight.
Nobody is 'accidentally spending money' on banner ads, when they thought they'd be spending money on Text ads.
Also - it's very straight forward to apply different measurements to FB ads in and out of network.