Uber discovered they’d been defrauded out of 2/3 of their ad spend

Re:Uber discovered they’d been defrauded out of 2/3 of their... by lumost on Sunday January 03, 2021 @07:14PM (#25626593)

For most vendors, not possible to accurately target age/sex/address online. They will certainly sell you the option, but they won't tell you how accurate the data is - or they will provide it a high accuracy with extremely low coverage.

To see this in action - spend a day watching pitbull videos on youtube and see how many spanish language ads you'll get.

[ Parent | on HN ]

Re:Uber discovered they’d been defrauded out of 2/3 of their... by pas on Sunday January 03, 2021 @07:19PM (#25626624)

Hm. How about simply buying ad space at a few local newspaper sites? Sure, it's noisy as hell, but maybe still a decent proxy variable.

Plus, maybe it's possible to somehow offer a coupon for those who buy via the ad, and so on.

After all the ad/tracking industry probably have a thousand tricks to increase accuracy of this.

But, yeah, I'm not holding my breath for a conclusive answer on this.

[ Parent | on HN ]