Re:Uber discovered they’d been defrauded out of 2/3 of their...
by hertzrat on Sunday January 03, 2021 @08:38PM
(#25627099)
To let those advertisers do the experiments themselves, and to relate the campaign to in store sales, would require Facebook and google to share a ton lot of internet-user tracking data
Re:Uber discovered they’d been defrauded out of 2/3 of their...
by webmaven on Tuesday January 05, 2021 @12:00PM
(#25647590)
> To let those advertisers do the experiments themselves, and to relate the campaign to in store sales, would require Facebook and google to share a ton lot of internet-user tracking data
I think you are misinterpreting what "do the experiments themselves" implies.
Certainly there is a JOIN with Google's or FB's data, but it can still happen entirely in a hosted sandbox with no data sharing necessary.
So the goal was to advertise advertising. A more scientific goal would be to see if there was an increase of in-store sales from internet advertising. Instead they were looking to design experiments that would show a positive effect, with the goal of giving advertisers a dashboard so they could run those experiments themselves.