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A comment on Uber discovered they’d been defrauded out of 2/3 of their ad spend. Parent comment

Re:Uber discovered they’d been defrauded out of 2/3 of their... by paulsutter on Sunday January 03, 2021 @05:27PM (#25625815)
Ecommerce sites have very fine grained measurement of their advertising spend and know exactly the ROI (which is why they focus so much on retargeting)
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