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A comment on Uber discovered they’d been defrauded out of 2/3 of their ad spend. Parent comment

Re:Uber discovered they’d been defrauded out of 2/3 of their... by walshemj on Sunday January 03, 2021 @04:22PM (#25625379)
Agency or client side?

I assure you the big brands CFO's take a huge amount of interest in what is spent on advertising.

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Re:Uber discovered they’d been defrauded out of 2/3 of their... by syshum on Sunday January 03, 2021 @04:27PM (#25625406)
In my experience the Sales and Marketing teams of any large company have the loosest restrictions on how they account for their spending.

Other dept;s like IT have to justify every penny, but Sales and Marketing not sooo much

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Re:Uber discovered they’d been defrauded out of 2/3 of their... by nkozyra on Sunday January 03, 2021 @08:27PM (#25627036)
I think there's a very loose belief that sales is how money is made, while they people that build and test products are pure expense.

I've seen it not just in the phenomenon you describe, but also in layoffs and restructurings.

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Re:Uber discovered they’d been defrauded out of 2/3 of their... by tsjq on Monday January 04, 2021 @03:30AM (#25628894)
Yes. Cost centre and profit centre.
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Re:Uber discovered they’d been defrauded out of 2/3 of their... by tsjq on Monday January 04, 2021 @03:29AM (#25628887)
Yes. Sales and marketing : "profit centers" . Ever increasing budgets.

Engineering , R&D, Manufacturing, Tech, Testing : "cost centers". Ever tightening budgets.

MBA, Beancouting 101

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Re:Uber discovered they’d been defrauded out of 2/3 of their... by adwww on Monday January 04, 2021 @03:51AM (#25628989)
That's the issue - the CFO might care, but the staff actually delegated to spend the budget don't.
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