Uber discovered they’d been defrauded out of 2/3 of their ad spend

Re:Uber discovered they’d been defrauded out of 2/3 of their... by doopy1 on Sunday January 03, 2021 @03:19PM (#25624859)

This book is the laughing stock of ad tech right now, it's got some good ideas, but it's 90% sensationalized and half-baked. The mortgage analogy is weak as well. This book is a money grab more than anything. It's an attempt at stirring the pot.

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Re:Uber discovered they’d been defrauded out of 2/3 of their... by drewwwwww on Sunday January 03, 2021 @05:46PM (#25625963)

do you know if anyone has written a detailed critical response?

people in the industry it is about laughing it off i think is to be expected. i doubt most traders in mortgage securitization in 2006 would have agreed the sky was about to fall.

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Re:Uber discovered they’d been defrauded out of 2/3 of their... by doopy1 on Sunday January 03, 2021 @05:55PM (#25626047)

I saw a nice synopsis from a finance person on reddit on why the analogy to the mortgage issue is way off the mark, but I doubt I can find it again. My point is that there's a whole burgeoning industry in whining about how ad companies are evil, but it's not really quite so black and white.

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Re:Uber discovered they’d been defrauded out of 2/3 of their... by Balgair on Sunday January 03, 2021 @03:36PM (#25624985)

What 10% of the book is good?

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Re:Uber discovered they’d been defrauded out of 2/3 of their... by doopy1 on Sunday January 03, 2021 @03:37PM (#25624996)

I think calling attention to issues with ad tech is good, that's where my 1/10 score comes from.

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