Re:Uber discovered they’d been defrauded out of 2/3 of their...
by pas on Sunday January 03, 2021 @03:03PM
(#25624726)
But someone did. "Brand awareness" is a thing.
For example we can probably agree that for completely new companies spending on ads makes sense. Or giving out free samples, etc.
Similarly for big companies doing media campaigns to keep the new ones at bay makes some sense.
Even if word of mouth is a thing, even if there are organic searches, and even if it seems like a race to the bottom if everyone just tries to outspend each other.
It'd be great to make experiments about how to sensible prevent/regulate this ad arms-race. But first better data privacy laws.
For example we can probably agree that for completely new companies spending on ads makes sense. Or giving out free samples, etc.
Similarly for big companies doing media campaigns to keep the new ones at bay makes some sense.
Even if word of mouth is a thing, even if there are organic searches, and even if it seems like a race to the bottom if everyone just tries to outspend each other.
It'd be great to make experiments about how to sensible prevent/regulate this ad arms-race. But first better data privacy laws.