Re:Uber discovered they’d been defrauded out of 2/3 of their...
by jefftk on Sunday January 03, 2021 @02:57PM
(#25624655)
> No one can actually prove it has any ROI at all. No one is willing to run the experiments necessary.
Depends enormously what sort of business you're in. I used to work for a company where all of our sales came from ads, 100%. It was trivially true that if we stopped advertising we would have no sales. We were also committed to running experiments: we knew how well all of our many advertising channels performed, and we ran A/B tests for every change.
Depends enormously what sort of business you're in. I used to work for a company where all of our sales came from ads, 100%. It was trivially true that if we stopped advertising we would have no sales. We were also committed to running experiments: we knew how well all of our many advertising channels performed, and we ran A/B tests for every change.