Uber discovered they’d been defrauded out of 2/3 of their ad spend

Re:Uber discovered they’d been defrauded out of 2/3 of their... by disgruntledphd2 on Sunday January 03, 2021 @02:48PM (#25624549)

Alternatively, they dumped hundreds of millions of dollars into ads based on a wildly unrealistic notion of a customer lifetime (much like the rest of Silicon Valley).

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Re:Uber discovered they’d been defrauded out of 2/3 of their... by im_down_w_otp on Sunday January 03, 2021 @03:34PM (#25624968)

I didn't say they achieved their goal. Though I do think it was/is an admirable one. It would be nice if marketing budgets weren't a near limitless accountability-free money pit.

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