Superhuman is Sublime Text for Email

Re:Superhuman is Sublime Text for Email by thenanyu on Sunday January 03, 2021 @01:08PM (#25623569)

I think you’re right that Superhuman is a luxury product. The luxury segment is pretty underexplored in software.

LVMH’s market cap is north of 300B.

There’s plenty of scale in the price insensitive audience!

[ Parent | on HN ]

Re:Superhuman is Sublime Text for Email by incrudible on Sunday January 03, 2021 @07:10PM (#25626569)

> The luxury segment is pretty underexplored in software.

An attempt was made:

https://en.wikipedia.org/wiki/I_Am_Rich

> LVMH’s market cap is north of 300B. There’s plenty of scale in the price insensitive audience!

LVMH is a huge conglomerate of brands. I would argue that most of these brands are in fact not targeting the "price-insensitive" demographic, but those buying "premium goods", which isn't quite the same.

If you did a revenue breakdown, you'd probably see that the bulk doesn't come from Louis Vuitton purses, but rather from products that the middle class can afford - similar to Apple.

[ Parent | on HN ]