About 10 years ago I was interviewing at Apple (Cupertino office) for a software architect level position for iTunes. So I'm sitting alone in cold conference room, waiting for the last interview with hiring manager. Finally middle-aged lady comes in with very serious impression on her face and first thing she says is: "So, tell me why are you dreaming about working at Apple?". That moment I realized it's not going to be good cultural fit :) When I rejected the offer their recruiter was very insistent on getting the answer whether it was the money or not. They never ever contacted me again.

Another funny thing I remember from that experience is that they gave new hires t-shirt which says "Journey is the reward". So it's not "Money is the reward" but some mythical "journey". Apple is so full of shit.