How is trading under the cover of someone else’s mark not a trademark issue? If I’m representing myself as selling “TeMPOral Pizza” for delivery, the fact that I’m actually delivering pizza made at the TeMPOral Pizza Shop isn’t entire cover.

If I opened up a shop in the mall with giant lit white Apple logos, the fact that I sold genuine Apple product inside would not absolve me of trademark infringement.

(Trademark violations are more than just counterfeit items.)