Before USB-C I would have agreed about giving them the benefit of doubt the doubt. But as a sibling comment pointed out, they have an iPad model that is USB-C, my hope is that means the entire line of products will switch over.

I’m actually guessing that they have a long tail of hardware designs that all need to be changed, and that process takes a while. Even their new headphones are lightning based, though they were under development for 4 years... that’s as far as I’ll give them.