My first thought was, "it sure would be neat to work for BD".
Even though I'm pretty sure engineers have been driven to tears trying to get a robot to do the mashed potato. Worth it.
Nerd lust: confirmed.
> The goal isn't to sell the robots
Their website has a tab called "Shop". I clicked, thinking one could buy t-shirts, perhaps a Spot plushie, but for $75K and change you can get your own robot dog. The "Buy Now" button is kinda crazy, like some user just happened on the site and Add-to-cart and in a week one could have this delivered in a box. It's only a smidge more than the Mac Pro.
This is recruitment marketing. The goal isn't to sell the robots, it to sell the experience of working on the robots so that they have basically every need on earth lusting to work there.