100%. Metrics/data driven marketing for the masses leads to a lot of unspartan marketing. I can think of few brutalist marketing/branding - Berkshire Hathaway (https://www.berkshirehathaway.com/) is one, although their product is abstract - financial services. Any others you can cite?

Edit: MIT branding is pretty cool too: https://web.mit.edu/ and always have been, although this is B2C.