GMaps changes their UI constantly, with what I perceive to be inconsistencies in what is one-tap accessible vs. hidden in the hamburger menu.

I, too, noticed the new branding which must be for-pay. Looking for something unrelated to food or auto over a dozen city blocks showed me where the McDonalds and the Firestone were, with logos.

I use maps for more than just directions: I use it as a defacto search engine for finding local businesses, phone numbers and websites. It is a GUI for geo-search. I wish another search engine could recreate it effectively.