Apple seems to want to expand its (primarily) iPhone market in India, and yet Apple Maps is still far behind Google Maps here even in larger cities. There was news a few years ago about investing in maps, but that hasn’t shown as much improvement as one would expect. Google Maps adapts and improves a lot faster (partially thanks to millions of Android devices reporting location data all the time).

I don’t think Apple is very serious about Maps. If it is, it’s certainly not investing much into it except for Bay Area and a few major cities in the U.S. Apple Maps is more of a hobby for Apple, like Apple News (which is still only in a handful of countries several years after launch) and some other products (like Apple TV) and services.