There's a huge runway in front of us for both products and technology.

'Acoustic Holography' has worked for some time, commercial implementations have been few and far between, mostly because what's in the market is already selling boatloads without it.

It'll come eventually, there are a few groups dedicated to it.

A successful anchor in that space will allow companies to go deeper into applications.

Acoustic room splitting, Silence on demand, etc.