Here is why I've been using BING since starting, 1. Comparing Search Results: 99% same in both on my needs 2. UI. I like Bing interface - quick leads to images and videos and the UI in all categories. 3. Content presentation - MS being top Developer friendly content portal, they apply a lot in Bing navigation. 4. No Old Cached results: Bing doesn't have much of before Bing results like google has that breaks. 5. User engagement Home Page: Treating you to learn, developing curiosity, with Informative Pictures, News scroll, Bing rewards questions - a quick brain training session, I've learned a lot (honestly) 6. No annoying Personalization .

Google advantages over Bing: 1. Map: I some times switch to google map 2. Old Cached data (Before Bing) - thought it breaks, some times it helps weather the data / site is active or not.