Perhaps for some the placebo effect is enough, and Peterson becomes their savior with devotees.

I don't know, I've listened to some of his stuff and what doesn't come across as simplistic platitudes has baked in assumptions that seem unnecessary, like defining truth to be an evolutionarily useful principle.

That he inspires people doesn't surprise me, the religion of my youth did the same and was more hokum than Peterson's mythological substrate mappings.

But it's still a good idea to clean your room.