No, I don't want to "subscribe" to everything. Only bean counters think that. I don't mind subscribing to a music service because they have constant royalty fees, new music, etc and it's a classic "thing". Heated seats are a functionality that once paid for should be yours if you paid for the option. They aren't coming out every year and replacing the heating coils with newer fancier coils, it's a freakin' heater. It also sets a horrible precedent.