Re:Facebook managers trash their own ad targeting in unseale...
by styles on Thursday December 24, 2020 @06:14PM
(#25532448)
I run $1,000's if not $10,000's a day in FB ads. I can confirm we've all known this for quite a long time.
Our general rule is if the product doesn't have broad appeal, you don't run it on FB.
My running theory on all ad networks is pretty simple. There are a very small subset of users, 25%-30%, of people who are regular purchasers and these companies know that based on conversion data. They generally just throw your ad in front of these people and let it ride.
Our general rule is if the product doesn't have broad appeal, you don't run it on FB.
My running theory on all ad networks is pretty simple. There are a very small subset of users, 25%-30%, of people who are regular purchasers and these companies know that based on conversion data. They generally just throw your ad in front of these people and let it ride.