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Re:University of Helsinki free MOOC on the Ethics of AI by indigochill on Thursday December 24, 2020 @04:09PM (#25531445)
I would guess what GP is referring to is something along the lines of this book: https://www.danpink.com/books/drive/

IIRC, the idea is just that money only goes so far up Maslow's Hierarchy of Needs. Once our material well-being is taken care of, we want mastery and autonomy and incentives geared that way are more effective than money.

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