Re:BMW to shame out-of-warranty UK drivers with smart billbo...
by freeopinion on Thursday December 24, 2020 @02:11PM
(#25530419)
> BMW will have a tough decade at least
This seems like a vast understatement. The article is about a BMW campaign in which BMW will pay a lot of money to shame BMW customers and send a very very strong message to anyone who sees these billboards: DON'T BUY BMW.
Somebody inside BMW has an axe to grind and has decided their coworkers are a bunch of idiots. Rather than quit, they've decided to use their coworkers' stupidity against the company. In a too impossible to be be true storyline, they keep pitching obviously self-destructive strategies to their coworkers who lap them up and implement them.
This seems like a vast understatement. The article is about a BMW campaign in which BMW will pay a lot of money to shame BMW customers and send a very very strong message to anyone who sees these billboards: DON'T BUY BMW.
Somebody inside BMW has an axe to grind and has decided their coworkers are a bunch of idiots. Rather than quit, they've decided to use their coworkers' stupidity against the company. In a too impossible to be be true storyline, they keep pitching obviously self-destructive strategies to their coworkers who lap them up and implement them.