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A comment on BMW to shame out-of-warranty UK drivers with smart billboards. Parent comment

Re:BMW to shame out-of-warranty UK drivers with smart billbo... by xienze on Thursday December 24, 2020 @10:52AM (#25528536)
> So what is the upside to paying up front?

A ceiling on the price? Now granted this is a BMW, so I wouldn’t dare own it outside of the warranty period, but I usually keep a car 10-15 years. So the longer I keep the car, the more this feature with a low, fixed cost, costs? Screw that.

[ Parent | on HN ]
Re:BMW to shame out-of-warranty UK drivers with smart billbo... by chrisseaton on Thursday December 24, 2020 @12:41PM (#25529571)
> A ceiling on the price?

So just factor that into your equation. Some people would prefer a ceiling, some flexibility. The point is it isn't obviously and inherently a 'scam.' It's just a different way to price and pay for things.

[ Parent | on HN ]
Re:BMW to shame out-of-warranty UK drivers with smart billbo... by justinclift on Thursday December 24, 2020 @09:12PM (#25533575)
> The point is it isn't obviously and inherently a 'scam.'

For myself, and it seems like pretty much everyone except for yourself, it definitely is. ;)

But, point taken. Only ~95% of people seem to consider it a scam, and an obvious one. ;)

[ Parent | on HN ]