A car 'lease' is an existing way to get a car that isn't the same as these new subscription services.

Land Rover already do leasing - their subscription is a different product.

I don't think you can typically lease a different car every month. I kinda wish you could. I would definitely pay to try a car for a full month before buying it.

Actually you sorta can. I know Volvo has/had a program where you pay something like $1k/month, including insurance, and you can swap out cars twice a month or something like that. I believe some other manufacturers did the same thing.

Yeah... that's the subscription thing we're talking about. Volvo and Jaguar Land Rover have it - not sure about others.