I like when people say « Apple products are way overpriced! » – That is the price point when the company sells the raw iPhone with no partnerships inside. In 2006 most phones were feature phones, locked-in with the phone operator. Apple’s strategy has always been to be independent. It costs more to the end-user, but the end-user is the sole buyer. Their strategy is the same with Facebook: Thanks to their independence, Apple can decide in favor of the consumer.