I'd love to read about any good examples of a large company acting in an ethical way that was objectively harmful to its bottom line (factoring in the financial benefit of PR stunts).
The real issue is Darwinian survival of the most profitable though - if doing the ethical thing isn't sufficiently rewarded with goodwill etc., then the least ethical corporations will expand the fastest, and outcompete the more ethical corporations. In the end, it is up to government, consumers, and workers to ensure that acting in an ethical way is not net harmful to a company's bottom line.
Two small examples that come to mind:
(1) Investing in clean energy is both ethical and cheaper in the long term. This one is straightforward. (2) Apple not turning ads on in iMessage. I assume they could, they just don't. If I was them I wouldn't because then it would start degrading consumer trust in the security of their products, losing that as a differentiator in the long term despite minting money in the short term.
Happy to be wrong though. Some data that I think could weaken my argument is if there are counter-examples of large companies that have been around for a long time that have sustained ethical compromises that haven't see hits to their bottom line because of it.
More broadly, if a business decision is good for the short term but bad for the long term, but the person making that decision doesn't expect to be around for the kind of "long term" that would show how bad it is...then that person is incentivized to make that kind of decision, absent a) regulations of some sort changing those incentives, or b) actually caring about human beings in some meaningful way.
And partly because of the general short-term-thinking-ism, it's very common—almost expected—for people of all levels to jump ship for a better paycheck after 3, 5, maybe 10 years, tops...and, of course, for the bigger short-term thinking problem (climate change), a significant percentage, if not a supermajority, of the people making the decisions that affect that don't expect to be alive long enough to see the serious effects of it, whether or not they believe they will actually happen.
So, to rephrase the question, can an arbitrary collection of human beings behave ethically? The answer largely depends on your worldview, of course, but all unethical actions are taken by humans. Sure, it is a useful mental model to think of a corporation as a gestalt whole for some things, but that's all it is - a mental model.
Corporations are a people-group where everyone validates each other's decision to pursue profit ("we work for the shareholders") to the exclusion of ethics or morality. They're finely tuned mechanisms to exploit human's group-mentality in order to circumvent people ethical mores.
Google started with harmless search adds to the side and out of the way of search results. Gotta grow for the shareholders though.
That makes it a little difficult to argue with you, doesn't it?
Many companies recycle (use recycled goods) where non-recycling (non-recycled goods) would be cheaper.
But you can just spin that as PR that offsets the added cost.
I guess at the end of the day do I care if it is PR?
What I'm aiming for, I think, is intent.
All 501(c)(3)s are corporations. They largely exist to achieve ethical, charitable goals.
I wouldn't go that far. There are certainly 501(c)(3)s that actually focus on charitable goals, but many are just focused on enriching their execs and tax avoidance.
Why do they need to do this at all? Surely as a vendor of advertising they can use their own to greater and cheaper effect?
Or is their advertising not quite what they claim?