I think you're underestimating personal vanity. Plastic surgery and teeth whitening has SPIKED since the pandemic started because people are looking at their own faces on zoom all day in tiny boxes next to their coworkers. People will drop endless cash to make themselves look better on camera.

I frequent the reddit beauty forums and hobbyist non-engineers who have zoom meetings for work are dropping $$ on Diva Lights and video filtering apps etc.

Just today driving to the carwash I passed three strip mall aesthetic places advertising fillers and botox.

I posted a tutorial on how to set up a green screen and diva light and within a week I had three coworkers order them- I joked with DVE Store that I should start getting a commission.