Re:Positioning Your Startup Is Vital
by sanedigital on Tuesday December 22, 2020 @07:32AM
(#25505622)
An alternative format that reads a bit better is the “Laser Focused Positioning Statement”:
I’m a Category that helps Market with Expensive Problem. Unlike my competitors I offer Unique Difference.
For you that could be:
DiscoFlip is a platform for Online Communities struggling to self-monetize. Unlike our competitors, we offer a 2-click solution for starting a new community.
It reads better.
I do agree with other commenters though: your problem doesn’t seem to align with what makes you unique. The more you can orient your marketing around the pain your customer is feeling, the better!
I’m a Category that helps Market with Expensive Problem. Unlike my competitors I offer Unique Difference.
For you that could be:
DiscoFlip is a platform for Online Communities struggling to self-monetize. Unlike our competitors, we offer a 2-click solution for starting a new community.
It reads better.
I do agree with other commenters though: your problem doesn’t seem to align with what makes you unique. The more you can orient your marketing around the pain your customer is feeling, the better!