Actually _making_ cars is doomed to be a failure. You need a massive workforce and very large factories. It is fairly low margin compared to even computer hardware let alone software. Then they have to support these cars which means you need a massive service network. It really is a bad bad idea.

Making a car with the likes of Magna is just plain stupid. You can’t get any sort of volume to make the car cheaper and get the OS into the hands of millions of drivers.

Here is what they should focus on:

1.) Sensor suite for self driving. 2.) AI computer for self driving. 3.) Main computer and screen(s) for navigation, car controls and games/audio/video apps. 4.) Autonomous software.

Work directly with automakers from the ground up and design the vehicles jointly with them to ensure the systems feel native rather than bolted on.